January 17, 2013
If you have a mobile, your average attention span has been reduced to just under 3 seconds.
Okay, so we made that up. But the point is, if you’re targeting people who do most of their communication with a single device, lengthy explanations and boring presentations won’t cut through the web clutter. It’s not like people don’t have more than enough to stimulate them and occupy their time. Perhaps the true test of any online advertising program isn’t so much what your metrics and click-through rate is; it’s whether people will take time out of their busy schedule of Cut the Rope to pay attention.
SocialEyezer found that people are twelve times more likely to pass on a single, sharable item – like a video, an image or an infographic – than they are an information-filled link – even one they find noteworthy. This is great news for you. With a little elbow grease and creativity (and help from us, of course), you can process your data into something people can take in at a glance. And the best part? You can use these images to link back to your original data set, which means you’ll be driving traffic to your own proprietary material in a more direct way.
Plus a little visual branding can’t hurt, now, can it? Check out how Socialeyezer visualized the data I just spilled out to you in their infographic, which you can can also access by clicking on the image above.